Love is a verb
Creative Direction · Production Management · Lifestyle Photography
THE APPROACH
Love Is A Verb Mvmt needed a library of imagery that reflected the heart of their community, not just the apparel they sold, but the people and relationships behind it. The campaign needed to represent multiple seasons of life, from singleness to friendship to marriage, while creating versatile content that could support social media, marketing, and future brand growth.
PROJECT BRIEF
Planned and executed a large-scale lifestyle production featuring more than 20 models across multiple brand stories.
Led creative direction, location scouting, lighting design, photography, production scheduling, and on-set talent management to keep a six-hour shoot moving efficiently across multiple setups.
Built and coordinated the production team, including hiring makeup artists and directing talent throughout the day to create imagery that felt authentic, welcoming, and rooted in the brand's mission.
deliverables
-Lifestyle campaign photography
-Apparel & merchandise photography
-Community and brand storytelling imagery
-Social, web, and marketing assets
